PlayStation Hyperpop DualSense Collection
PlayStation
Imaginary Forces
Working side-by-side with Sony, we designed the visual langue for the new Hyperpop collection. While the Cyberpunk glitch aesthetic is nothing new, we wanted to push that into a 3D worlds while also refencing back to the glitches 2D roots. The question we solved for became "What if we lived in the 3D space of the glitches" By the end we had creating a world that is loud, colorful, and always changing.
Early Animation tests
Credits
creative director: rob slychuk
art director: ash thorp
designers: ilya tselyutin, fernando lazzari, christoph gabathuler
key art designer: ana criado
designers/animators: charlie proctor, brandon savoy, nick woythaler, kerim camdzic
senior producer: nicky maser
associate producer: megan catoe
executive producer: renée robson
